Brand Strong Workshop:
Be Irresistible™ to Clients

You want more clients, right? Who doesn’t? But it’s not that easy. The marketplace is crowded. With competitors. With noise.

The way clients buy has changed, too. They actively look online for information and reviews before wanting to start a sales conversation. So, in order for new customers to hear how you can solve their problems better, you need to standout and grab attention to be considered, both online and off.

Once you have their attention, your brand needs to be irresistible. They need to be convinced that you are the ideal option to help them with their challenge. Is your brand irresistible? If not, let me help you.

Grab attention. Be irresistible. Win more business.

That’s why I created the Be Irresistible to Clients workshop, to help small business owners like you really nail down how to make your brand unique and resonate the most with potential clients.

In the workshop, you’ll identify how your business is different, brainstorm ideas to make that difference stronger, and communicate how you are uniquely positioned to help them solve their problem.

In the workshop, you’ll learn how to:

  • Get focus and clarity on your Brand Promise
    • Know what your company stands for, how your offer value, and get crystal clear on the promise you make your customers
  • Identify your Next Best Customer
    • Hit the Sweet Spot with your customers by understanding them better than they do themselves
  • Make Sure Your Brand is Unique & Memorable to Stand Out and Grab Attention
    • Brainstorm ideas to further differentiate your brand and communicate how you are uniquely positioned to your customers challenges
  • Create a 90-day marketing plan to bring in 1-2 new clients or projects quickly

 Who should attend this workshop?

Small business owners (and/or members of their marketing team) who are serious about taking their business to the next level to see faster growth are ideal candidates for this workshop. Really, anyone who wants to:

  • Have their elevator pitch down pat
  • Have 3-5 key marketing messages that are irresistible to customers
  • Make marketing to their clients cheaper, easier and more effective
  • Strengthen their brand by differentiating their value even more from competition
  • Have a 90-day marketing plan to secure new revenue quickly

Designed with your busy schedule in mind.

All Brand Strong Workshops are designed with the busy, small business owner in mind. I know it’s hard to take a day away from the office so you want to get as much value out of your time with me as possible. So, my workshop is designed so that you will have something in hand to implement the next day to start attracting more clients.

(It’s also designed to be a lot of fun. Business is too serious most days so my goal is that we have a good time together while working on your business.)

Here’s what we are going to accomplish together.

  • Create a focused, clear brand promise
    • Explain what you do, how you do it and why you do it best as well as define your brand personality
  • Identify your Next Best Customer
    • Identify your customers’ pain points, create target market persona boards to guide your every decision, and choose the best way to reach these people to share your brand story
  • Make Sure Your Brand is Unique to Stand Out and Grab Attention
    • Brainstorm ideas to make your brand difference stronger and create a Customer Journey Map to identify brand strengthening touch point
  • Outline a 90-day marketing plan to bring in 1-2 new clients or projects

Feedback and validation from me and some new friends

The best part of live events is getting immediate feedback and validation from me and from the other participants. Business ownership can be lonely and having people to bounce ideas off of and get feedback is invaluable.

Want to join me?


When:  Friday, Feb. 9th, 2018

9 a.m. – 4 p.m. with networking after

Where:  Co-optim Offices, 21660 W Field Pkwy, Deer Park, IL 60010

Fee: $795

To register, email or call at 847-963-1805 and let me know the number of people attending. I will then send you a Paypal invoice to finalize registration.

I am limiting the number of participants to 10 so that I can give each of you my feedback, ideas, and support. So hurry and claim your spot today to create a brand that is irresistible to clients.


“I have had the pleasurable experience of attending several presentations by  Sue Kirchner of Brand Strong Marketing.  Her relevant content and tangible steps in business development have propelled me to make impactful changes in my business.  Sue has a wealth of knowledge and she shares her expertise in a collaborative manner that allows her clients to feel empowered and supported.”

Janine Smith, R.N.
Elder Bridge

“This workshop opened my eyes to what branding is and why it is important. Sue provided very solid steps that I implemented the afternoon following the workshop. One of the best workshops I have attended.”

Carol Skoczylas
CLS Background Investigations