Social Media Marketing
“We first contacted Sue to help build a social media strategy for our startup company, and she did an outstanding job advising on the right mix of content, placement, frequency and interaction to help us build brand awareness and engagement. At that point we had a solid plan in place, but, as a boot-strapped startup, we lacked internal resources to execute on that plan. Hiring a full-time resource hasn’t been in the budget, so we’ve continued working with Sue in order to begin building our social presence and community.
One of the great many things about working with Sue and her team is their ability to scale their involvement up or down based on our needs. For example, when our startup recently launched both our product and our company at an event attracting key influencers in the Dad market, Sue played a critical role by constantly posting our content, re-posting influencers’ content, and replying to direct contact to draw attendees to our booth and create engagement with our brand online. There is no way we could have kept on top of our social presence as quickly, comprehensively, or engagingly as Sue did since we were all-consumed just managing our presence onsite during the event.”
Nancy Desmond, Chief Memory Officer, MemoryWeb
“Sue did a great job presenting “How to Use LinkedIn like a Pro” to our sales, marketing, customer service, and underwriter team members. We learned a lot about how to make our personal LinkedIn profiles stand out, as well as how we can all act as brand ambassadors to communicate and build deeper relationships with our customers and brokers. She is a very engaging speaker and could easily answer all of our questions on how to get started.”
Brent Kruze, Philadelphia Insurance Companies
“Sue keeps up to date with the ever-changing world of social media so that she can market her clients in the most effective way. She is also an excellent speaker and educator on the subject of social media. I was recently at one of her presentations where she clearly explained best practices for the different social media platforms. The entire audience was engaged and impressed with her knowledge about the subject. I would recommend Sue as both a speaker and as a social marketing consultant.”
Dona Blunt, Newport Promotions, Inc.
“Sue was an excellent consultant to work with! Our group recently rebranded and we needed support in sharing our new name and about our work with a wide variety of audiences. Sue was very thorough as she walked us through a process of identifying our audience and developed a solid strategy for social media. Sue is an expert in social media and always shared helpful tips for getting the most out of each medium. To complete our work with Sue, she led a training for our team of 14 people. Now we are all comfortable and excited about using social media to promote our work and share our message.”
Sarah Rand, Outlier Research & Evaluation
I just wanted to tell you what a great job you did when you presented to the Women’s Business Initiative members on Social Media. There was a very different level of social media sophistication in the room and you were able to answer everyone’s questions and present the material in a way that was very easy for everyone to understand.
As a small, woman business owner yourself, you offered valuable tips and a decision making framework to save time and do more with less, which is important for time starved entrepreneurs. You even addressed the importance of branding and blogging for small business owners to position themselves as experts in their field.
Your knowledge of social media marketing was superb, your enthusiasm was contagious and we will definitely have you speak for our organization again. Thank you for a wonderful, engaging presentation.”
Women’s Initiative Coordinator
Itasca Bank & Trust Co.
“I have had the pleasurable experience of attending several presentations by Sue Kirchner of Brand Strong Marketing. Her relevant content and tangible steps in business development have propelled me to make impactful changes in my business. Sue has a wealth of knowledge and she shares her expertise in a collaborative manner that allows her clients to feel empowered and supported.”
Janine Smith, R.N.
“Sue, I want to thank you for presenting How to Market Your Business with Pinterest for our patrons at the Downers Grove Public Library. You were wonderful! Using Pinterest, or any social media, to market a business was a new concept for some of the attendees, and you answered their questions fully and clearly. You are certainly knowledgeable on using Pinterest and how to use it for business opportunities.
On my end, you were an ideal presenter to work with. So knowledgeable, organized, and enthusiastic! You provided me with your presentation descriptions in a professional, timely manner and you were flexible when we had to add an additional date because the presentation had sold out. You’re the best!
I look forward to your next presentation on Pinterest 101.”
Public Relations Manager
Downers Grove Public Library