Branding

Why Your Brand Needs to be Unique and Memorable

01.19.15 | Branding

One of the main jobs your brand needs to perform is to clearly articulate how your company or service or product is ...   Read More >>

5 Characteristics of a Strong, Healthy Brand

08.28.14 | Branding

Strong, healthy brands don’t come from a one-time herculean effort, rather they are living breathing entities that build over time. You ...   Read More >>

Use Your Brand to Overcome Clients’ Fears and Make the Sale

08.05.14 | Branding

Does your company sell a service? Are you an entrepreneur selling your expertise to your clients? Is it hard to get ...   Read More >>

The Most Important Brand Research Questions to Identify Your Brand

07.10.14 | Branding

Have you been having a hard time explaining what your company does or how it’s unique? Do you ...   Read More >>

4 Essential Steps to Identify Your Small Business Brand

07.08.14 | Branding

Last week I shared why it’s so important to identify your company’s brand. One of the main reasons was because ...   Read More >>