Strategy + Implementation
Vision without Action is a Daydream.
Action without Vision is a Nightmare.
– Japanese Proverb
Jumping into content, video, or social media marketing without a plan is a waste of time, energy and money. Sure, you might luck out and generate some traffic to your site but without purpose and the ability to measure your efforts, you’ll quickly become frustrated. Your efforts will not move you forward fast enough. On the flip side, a strategy that sits on a shelf with no action is just a decoration.
We give our clients value with a STRATEGIC DIRECTION and either the training to implement that strategy or outsourced services to make sure they aren’t failing to act and missing opportunities to grow.
Here’s how we can help you BRAND STRONG.
Define Your Distinctive Brand:
- Brand Identification Research – Qualitative customer and employee interviews, competitive analysis
- Identify your Unique Value Proposition – helping create that “hook” that makes your company stand out
- Brand Naming
- Brand Strategy Development – including key ways to differentiate your offering
Tell Your Brand Story:
- Articulate your brand, purpose, core values, and vision for internal and external audiences
- Blog/Content/Video Marketing Strategy Development
- Content Audits, Content Creation, and Content Curation
- Blog writing, editorial calendar creation, video script writing
- Marketing Messaging – copywriting for web sites, collateral material, case stories, lead magnets
- Develop speaking kits, speeches, and opportunities for thought leadership
Engage Your Customers & Grow Your Business:
- Overall Marketing Strategy Plan Development
- Social Media Strategy Development – where and how to engage your target audiences
- Social Media Channel Messaging, Editorial Calendars, and Profile Optimization
- Monthly Social Media Maintenance Packages
- Social Media Training – workshops, one-on-one coaching, team training, group presentations
Learn more about our Social Media Marketing Services.
DIY Brand Strong™ Workshops:
We also offer workshops in branding, blogging, and social media marketing to help our Do-it-Yourself clients. Click to learn more.
Call me today at 847.963.1805 to get started on creating a stronger, healthier brand that attracts clients.