4 Reasons Why You Need Videos to Attract More Customers
Video is one of the most important marketing methods you can use today to differentiate your brand message and attract clients. So, we have created a series of four posts to share why video is so important to attract customers, what three videos every business needs, how to get more people to watch your video, and inspiration for the type of video content that will stand out, grab attention, and be irresistible to your clients.
To start, here are four reasons why you should be incorporating video into your marketing toolbox.
The way people consume information online has changed
One of the biggest shifts in buyer behavior has been the increase of video consumption. Pure and simple, whether it’s B2B or B2C, buyers are watching videos to help them make their purchasing decisions. Want some stats to back that up?
- By 2022, online videos will make up more than 82% of all internet traffic consumption — 15 times higher than it was in 2017.
- More than 50% of consumers prefer video content over other forms of content, such as emails, social, and blogs, according to HubSpot.
- Product videos can increase purchases by 144%, according to digital marketing expert Neil Patel.
- 72% of customers would rather learn about a product or service by way of video.
- Nearly 50% of internet users look for videos related to a product or service before visiting a store.
And if that wasn’t enough – people prefer video! From millennials to B2B buyers, video viewing is up dramatically and growing all the time because it allows people to get the most information in the shortest amount of time. Most people would rather watch a video than read. If you don’t have information about your brand, products, or services in video format, you won’t even be considered.
It’s not just consumers having all of the video fun online. Video is also extremely important for B2B purchases.
- 59% of executives say they would rather watch a video than read text.
- A study by Hinge University study says 80% of B2B buyers will look at your site before making a purchase.
- According to research by Merit, up to 73% of B2B buyers are now millennials and they like video!
Buyers are watching videos for a variety of reasons. According a Google article, The Changing Face of B2B Marketing, the videos that grab their attention most showcase product features, share how-to information, or offer product reviews. All of these are powerful incentives to use more video to tell your brand story in a format that your clients crave.
Video is a powerful way to tell your brand story
The power of video storytelling is real. Video allows you the opportunity to humanize your company by making the information you are sharing more accessible and more easily digested. Using visuals to tell your story opens up creative possibilities for your brand to stand out but it also makes it more memorable as well. Videos are an excellent way for you to showcase your products, your business processes, and the people who work with you.
In many service or solopreneur businesses, people buy because of you, the owner, or because of your people. Video is a great way to showcase your personality or the skills on your team. People want to see and hear you because that creates a relationship which helps to build trust.
Video will help you get found online
Video has been proven to help with Search Engine Optimization (SEO) during online searches. According to a Forrester study, a website is 53 times more likely to reach the front page of Google if it includes video. And once people are on your site, videos allow you to increase the time spent by visitors there.
Video is a great attention grabber in social feeds as people scroll through their accounts, and social media channels are actively promoting their video services and are looking for content from businesses like yours. Why not get a boost in exposure and reach by providing the social media channel with the type of content it wants to promote? Seriously, why not?
Video is a way to differentiate yourself from your competitors
In order to succeed in business, your brand must be not only unique, but memorable as well. Video will help people remember you and your product or service, so when they are in a position to buy, you will be a memorable choice. Marketing with video allows you to share your message in a method that will make people notice.
There are so many creative ways to produce videos now that grab eyeballs and leave a lasting impression. Video is ideal for customer testimonials, showcasing employees, illustrating the process you use to deliver your services, and highlighting the end result of working with you. If your competitors are using video, you definitely don’t want to be left behind. Video is no longer optional. Use it to tell your brand story and get your message in front of your target audience.
If you want to chat about how you could start creating video to attract more customers, give me a call today at 847-963-1805.
If you need help figuring out your brand messages before jumping into video marketing, download my free resource “10 Questions to Ask Your Customers to Identify Your Unique Brand.”
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